**July 2011 Update: Holy Crap cereal is now available at Sobey’s in Sherwood Park (not sure about stores in Edmonton), and Wild Earth Foods in Edmonton on 99 Street. For more info on Holy Crap cereal, read the post below.**
——————————————–
I love the Dragons. Jim is contemplative and diplomatic; Robert is humorous and pragmatic. Kevin is brutally honest and interested only in the bottom line; Arlene the Marketing Maven is “Xena: Warrior Princess” in designer shoes, her mind as bright as her hair. And Brett…well, if he doesn’t disarm you with those eyes, he’ll leave you breathless with his warp speed ROI analytics.
I cringe at Kevin’s crassness, his cynicism and his rudeness and that’s why I was so surprised to see his reaction to Holy Crap, a cereal made in Sechelt, BC. He. Loved. It. He actually smiled.
All the Dragons followed suit oooohing and ahhhing over this Holy Crap. Of course, with all this fuss, we had to research the cereal ourselves. If it was making the Dragons go ga-ga, we wanted to try it. We found Hapi Food’s website and ordered 3 bags ($10 each) and waited with bated breath.
*** UPDATE, June 2011: Wild Earth Foods – 8910 – 99 Street Edmonton is now carrying Holy Crap Cereal***
Apparently we weren’t the only ones intrigued since Brian and Corin Mullins of Hapi Foods Group Inc. pitched their Crap (with all due respect) on the Dragon’s Den. The small company was inundated with orders but despite being overwhelmed with the sudden success, Hapi Foods shipped our cereal quickly.
I followed the instructions on the bag and mixed 2 tbsp of the wheat free/gluten free/lactose free/high-energy cereal with 4 tbsp of milk and let it sit for a few minutes to absorb some liquid and do its thing.
I have to admit the first taste didn’t blow me away like it did the Dragons, but it did grow on me with each spoonful that followed. I had an issue with the texture…not sure if it’s the Chia seeds or what, but they almost felt a little frog-eggish in my mouth, or at least what I would expect frog eggs to feel like. If the cereal though, is as healthy for you as they promote it to be (backed up with all sorts of quotes, facts and nutritional information), then I’m all for it. I think everyone should have a bowl of Holy Crap in the morning.
The next day I mixed the Holy Crap with yogurt. It solved the texture issue, and the fruit and all the little seeds mixed with the vanilla yogurt hit the spot. I prefer my Holy Crap with thick fermented milk, I guess.
I didn’t fall off my chair in astonishment or try to outbid anyone else at the table for the rest of the bag, but I have to say I look forward to having more Holy Crap tomorrow. I’m like alot of people: I have little time in the morning and breakfast is a pain in the you-know-what, but at least Holy Crap is quick and healthy. And fun to say.
Good for you… I missed this episode and loved the review!
🙂
valerie
Holy Crap is made of only 3 ingredients, mostly chia seeds. Chia seeds can be purchased for $7 a pound. Buckwheat is $4 a pound and hemp seeds are $16 a pound.
Holy Crap costs $20 a pound (3 – 8 oz bags for $30). If you buy these 3 ingredients and mix them yourself it will cost less than half price of Holy Crap. These 3 ingredients are available at health food stores or online (www.nutsonline.com)
Personally I found that there were too many chia seeds and not enough hemp seeds. All I could taste were the chia seeds. I would prefer to make it myself according to my own taste, i.e. fewer chia seeds.
Thanks for the breakdown, Anonymous 🙂 Holy Crap actually is made with 7 ingredients: organic
chia, hulled hemp hearts, organic buckwheat,organic cranberries, organic raisins, apple bits,
organic cinnamon; the SKINNY B version is made with 3 ingredients:chia, hemp & buckwheat. You’re right though about saving money making something yourself with ingredients purchased in bulk. But then, you wouldn’t be able to say, “Honey,I’m gonna give you some Holy Crap this morning!” now, would you? 🙂
This overpriced cereal considering
the simple ingredients as per anonymous said… does not appeal
to me and like-minded folks who are
sick of the scummy marketing ploy
of chosing an offensive brand name
just to get noticed… from wines
to a well known singing group…
but the unthinking sheep get sucked into buying it even if it is mediocre…
Bob C: thankfully we live in a country where choosing offensive names (a matter of opinion) and having an opinion are our protected rights. Marketing, by another name, is just professional gimmickry, isn’t it? So, imho, power to the people who find a gimmick that works for them. If others choose to go out into the fields and beat stalks with sticks to ferret out grubs and seeds, I say have at ‘er.